Meet laetly

We are a New York-based scarf brand founded by three friends who met while working in marketing and design. In working together, we discovered similar creative outlooks, a shared sense of humor, and boundless energy. It's that spirit we wanted to capture in the design of our scarves—creating outerwear that is warm, cozy and full of personality (just like us!).

Scarves Made for Now

We believe that scarves should be universal-bold, stylish, and fun for all—no women's or men's section here. Our outerwear reflects the inner you; the daring you, the funny you, or the curious you.

Simply put, we create scarves that inspire confidence and individuality—because when you get scarf, you give face.

OUR INSPIRATION

The Name Says it All

We're constantly asking ourselves and each other, what are you into lately? What exhibit are you loving lately? Where are you eating laetly? Our name is a play off of the never-ending inspiration that we find living and working in New York City. We weave what inspires us most about the city into the shapes, colors, designs, while making winter a little more fun along the way.


We are a New York-based scarf brand founded by three friends who met while working in marketing and design. In working together, we discovered similar creative outlooks, a shared sense of humor, and boundless energy. It's that spirit we wanted to capture in the design of our scarves—creating outerwear that is warm, cozy and full of personality (just like us!).

Meet laetly

We are a New York-based scarf brand founded by three friends who met while working in marketing and design. In working together, we discovered similar creative outlooks, a shared sense of humor, and boundless energy. It's that spirit we wanted to capture in the design of our scarves—creating outerwear that is warm, cozy and full of personality (just like us!).

OUR MATERIALS

The Real Deal

Materials matter and that's why our scarves are made from 100% Extra Fine Merino Wool—all natural, no synthetic fibers. So what makes Merino Wool so great? It comes from Merino sheep, the "baaa"-dest of the breeds who are known for their soft, highest-quality wool. And, bonus, its unique fibers react to changes in body temperature, keeping you warm all winter long. Quite literally, our scarves feel good to the touch and even better nuzzled close to your face.

OUR INSPIRATION

The Name Says it All

We're constantly asking ourselves and each other, what are you into lately? What exhibit are you loving lately? Where are you eating laetly? Our name is a play off of the never-ending inspiration that we find living and working in New York City. We weave what inspires us most about the city into the shapes, colors, designs, while making winter a little more fun along the way.

We're constantly asking ourselves and each other, what are you into lately? What exhibit are you loving lately? Where are you eating laetly? Our name is a play off of the never-ending inspiration that we find living and working in New York City. We weave what inspires us most about the city into the shapes, colors, designs, while making winter a little more fun along the way.



OUR MATERIALS

The Real Deal

Materials matter and that's why our scarves are made from 100% Extra Fine Merino Wool—all natural, no synthetic fibers. So what makes Merino Wool so great? It comes from Merino sheep, the "baaa"-dest of the breeds who are known for their soft, highest-quality wool. And, bonus, its unique fibers react to changes in body temperature, keeping you warm all winter long. Quite literally, our scarves feel good to the touch and even better nuzzled close to your face.

Materials matter and that's why our scarves are made from 100% Extra Fine Merino Wool—all natural, no synthetic fibers. So what makes Merino Wool so great? It comes from Merino sheep, the "baaa"-dest of the breeds who are known for their soft, highest-quality wool. And, bonus, its unique fibers react to changes in body temperature, keeping you warm all winter long. Quite literally, our scarves feel good to the touch and even better nuzzled close to your face.


        OUR PROCESS

  Best of Both Worlds

Our yarn is spun at a century-old Italian mill that uses the bluesign® certified system—which means they marry old world craftsmanship with the highest level of commitment to sustainable production. While we recognize Italy as a leader in textile production, we're committed to American manufacturing, so we've partnered with two of the best knitwear facilities in the USA to create our scarves.

OUR PROCESS

The Best of Both Worlds

Our wool is woven at a century-old Italian mill that uses theBluesign® certified system which means they marry old worldcraftsmanship with the highest commitment to sustainable production.While we recognize Italy as a leader in textile production, we’recommitted to American manufacturing and that we’ve partnered with two of the best knitwear facilities in the USA to create our first collection.



OUR PROCESS

Best of Both Worlds

Our yarn is spun at a century-old Italian mill that uses the bluesign® certified system—which means they marry old world craftsmanship with the highest level of commitment to sustainable production. While we recognize Italy as a leader in textile production, we're committed to American manufacturing, so we've partnered with two of the best knitwear facilities in the USA to create our first collection.

Our yarn is spun at a century-old Italian mill that uses the bluesign® certified system—which means they marry old world craftsmanship with the highest level of commitment to sustainable production. While we recognize Italy as a leader in textile production, we're committed to American manufacturing, so we've partnered with two of the best knitwear facilities in the USA to create our scarves.




SEE OUR STORY COME TO LIFE